Thursday, 25 July 2013

269. Apprentice on fashion shoot

I finally got to attend my first real photo shoot with House of Fraser. Every season we do a lifestyle shoot to release on our website showcasing the collection. Arriving promptly at motel studios in Hoxton, it was all very cool and swanky. Breakfast was served a la croissants, pastries, fruits and juices. Truly delicious. The studio was pretty awesome decked out in vintage cameras and quirky touches such as an old fashion hairdressing chair in the hair and make up section. Amps as tables, vintage guitars and film projectors.

I helped by collating the Pied a Terre AW13 collection together, steaming it and putting it in order and matching it with shoes and bags. Once hair and make up was done, the lighting of the set had to be sorted. The first shot always takes the longest as to get the lighting correct is important as this sets the tone of the whole shoot.

It was rather fun and interesting seeing the model "work it" and being directed on what to do. Hands had to be correctly positioned and what may look comfortable in a picture was uncomfortable in real life. Tall and beautiful Devon is the new face of IMG and at the mere age of 19 she's already been modelling for 4 years. Chatting to her was really interested, she had just flown in from Milan and been living there for a couple of months, switching between NYC, Paris and Milan. Tiring none the less, "it's a lonely business and I do miss my family".

Doing a photo shoot is a long process, each shot is instantly saved onto the computer and you can instantly see it on the screen larger. Sieving through the images the top one is picked and collated onto one sheet. The day is finally done and all outfits were successfully shot. Can't wait to see the final finished shots!

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