As the New Year starts so does London Collections: Men, after my first day back at work I headed to ME London Hotel for the Ada + Nik show. Known as a rather stylish and cool hotel, I heard loud house music being pumped as I entered the show space. The crowd was well dressed and wearing the "All black everything" look, so I could have only imagined this was going to be an edgy show heavily influenced by street style silhouettes.
Seated, a large projection beamed on the wall and we were introduced to Ada + Nik through a fashion film presenting the name of the collection "The dark wolf". An all noir aesthetic, the collection had a clear direction of a cool, clean and bold aesthetic. Layering was key to the looks that went down the catwalk, with classic old school biker jackets paired back with leggings and a long length the looks very definitely for the fashionable kind but also commercial. Male models were poised and fierce with a hard edge embodying the brand that Ada + Nik created. Outerwear was where the brand really stood out, tough long line parka coats with all over fur hoots and a sharp sporty yet smart bomber jacket. This was definitely a collection to invest in. Keeping it fashion forward were the dresses that many men may fear, layered up with jeans or slim fit jeans I could definitely see these making an appearance across the fashionable streets of London and New York. Watch out for this brand I can see this emerging into the depths of both Men and Women's wardrobes.
Oh and I spotted the god damn hunky model Jimmy Q, look at him smoulder!
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